FLOW 3.0
Giving back the control to the user in his music recommendation
TL;DR
What
Recommendation feature evolution
Why
Users found flow repetitive & lacked genre consistency
Lead designer working along with 1PM, 1DM, and devs.
Who
When
Q3 2023
Impact
+10% in song collection rate
Before & After
Context
After some qualitative studies, 3 main frustrations appeared: repetition, suggestions not matching the user’s taste, and lack of control.
Process
Gathering the right stakeholders to implement collaborative teamwork.
Building icons with editorial team.
Final solution
Toggle more discoveries & multi-wheel experience with flow genres.
Main experience pre-rebranding
Main experience post-rebranding
Impact
Collection rate saw a 10% rise.
Quote from Twitter :)
40% of users are regular after 30 days (soft launch context).